Commentaires sur : Elections européennes : étude sur les conversations des citoyens dans les médias sociaux http://www.ogilvy-pr.fr/2009/elections-europeennes-etude-sur-les-conversations-des-citoyens-dans-les-medias-sociaux/ Le blog d'Ogilvy PR Worldwide Paris Fri, 23 Dec 2011 08:15:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Par : Robin Croft http://www.ogilvy-pr.fr/2009/elections-europeennes-etude-sur-les-conversations-des-citoyens-dans-les-medias-sociaux/#comment-140 Robin Croft Fri, 19 Jun 2009 10:50:36 +0000 http://www.ogilvy-pr.fr/?p=313#comment-140 I've been involved in a study of the same phenomenon in the UK elections - but looking almost exclusively at the use of Twitter by the candidates. We took 2 regions and did a content analysis of the Tweets of candidates. Very few candidates were using Twitter, and those who did a) tended to be very unimaginative in their use, and b) tended to use it less and less as the campaign went on. Voter turnout was extremely poor: just over 30% in Wales, for example. The political parties were much more active in their Twitter posting: best examples were the Conservatives, Liberals and the Greens. We felt that as the election was under a PR list system, individual political candidates were discouraged from campaigning: the interpersonal elements of Twitter and other social media would favour candidates building relationships with voters, but less so candidates building support for their party. The study involved researchers from the Universities of Glamorgan and Hull and builds on earlier work about voter engagement. I’ve been involved in a study of the same phenomenon in the UK elections – but looking almost exclusively at the use of Twitter by the candidates. We took 2 regions and did a content analysis of the Tweets of candidates. Very few candidates were using Twitter, and those who did a) tended to be very unimaginative in their use, and b) tended to use it less and less as the campaign went on. Voter turnout was extremely poor: just over 30% in Wales, for example.

The political parties were much more active in their Twitter posting: best examples were the Conservatives, Liberals and the Greens. We felt that as the election was under a PR list system, individual political candidates were discouraged from campaigning: the interpersonal elements of Twitter and other social media would favour candidates building relationships with voters, but less so candidates building support for their party.

The study involved researchers from the Universities of Glamorgan and Hull and builds on earlier work about voter engagement.

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