Stream 08 : a WPP digital unconference
Posted on 11.03.08 to Les blogueurs sont nos amis, Vie d'agence, vie d'un blog by Article CosigneStream 08 took place near Athens, Greece October 2nd – 4th 2008 and 3 of our global 360° Digital Influence team were there !
What’s Stream ? Stream is a digital « unconference » led by WPP Digital. People from the creative, media and technology industries and from every continent were discussing and debating ideas and opportunities in the areas of culture, innovation and the internet.
©trishrocks
One of the main issues for 2009 which was debated concerns all the fields related to privacy questions
- From one side, marketing industry needs more data to improve their actions, strategy, to better understand consumers & citizens’ interests. And to build stronger engagement programs.
- On the other side, consumers are more and more concerned of the information they give online, and want to protect themselves. Nonetheless they want to live bigger experience with brands.
So how to solve this big inequation ?
The very first point that the discussion underlined concerns the difference between explicit and implicit data : explicit data can refer to personal information fully & clearly expressed (ie : I’m a boy, I live in Paris etc.) whereas implicit elements refer to all the stories linking explicit data (ie : the reason why I live now in Paris is because my girlfriend left me when I was in Italy – I precise, this is not by case haha).
What is really at stake is our personal storyline belonging as individuals.
A potential solution for marketers is to explicitely ask the consumers until which point they’re ready to give personal details. Because the question is transparent, there’s no more this intrusive sensation that consumers can feel. Consumers are involved to work hand in hand with the brand in order to maximize both stakeholders’ interests.
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To be followed (explicitely).
More bloggers’ posts here and there.
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Comments ( 1 Comment )
a_A a ajouté ce commentaire nov 07 08 at 21:00http://streem.us > A streem is an easy, fluid, social way to share your life with the people around you.
five things make Streem different
CommunityIn a social network, producing content should be an active process and assembling an audience should be effortless. Instead of passively monitoring your behavior and relaying it to people you say you trust, Streem lets you actively share what you choose to and presents it to anyone who’s interested. More eyeballs, less paranoia.
DialogueStreem pulls the blogger down from the stage and into the crowd. When you flatten the relationship between posts and comments, commenters become publishers in their own right, content becomes less lonely, and the air gets friendlier. Blogging ought to be a conversation instead of a monologue.
ConnectednessWe’re not so different: when everyone’s posts are made of the same molecules, they can merge and separate in useful and exciting ways. Collective streems create an active, dynamic conversation space for your circle of friends and for the entire universe of users. Tags apply across the whole site, producing rich feeds of topic-specific content.
SimplicityExisting social networks and blogging tools are awfully clumsy and inelegant, but we put up with them anyway. We shouldn’t. Streem is as simple as possible and no simpler.
StyleDesign isn’t everything, but it’s pretty close. Streem’s interface scales surprisingly well: it feels pretty good on a large display, and really good on an iPhone.
